Maximize Reach
with TiVo Xtend™

Discover the difference our data can make.

TiVo Xtend™ CTV Delivers

With our history of innovation, we’re always finding new ways to connect TV data with advertising platforms. Our suite of capabilities harnesses deterministic first-party data that captures both linear and streaming viewers for the most comprehensive campaigns.

Monthly Users

Premium Channels Across 12 Genres

Viewable Non-Skipable Ads

The TiVo Xtend™ Product Suite

Data

Data

  • First party, 100% deterministic data, including device-level, for a granular look at household viewership while adhering to user privacy and compliance regulations
  • Second-by-second click-level capture to understand viewership behaviors and content preferences
  • 1:1 viewership data for each TV in a household
  • Diverse, representative footprint sourced from multiple video providers as well as Over the Air (OTA), to remove the bias of single-source TV data providers

Audiences

Audiences

  • Identification of all households exposed to a linear TV ad or program
  • Offline profiles matched and anonymized to online identifiers like email, mobile ad IDs and IP addresses in a privacy-compliant manner
  • Audiences scaled and tested for accuracy to enable precision targeting
  • Omniscreen ad delivery across connected TV, PCs, tablets and mobile devices, for incremental reach and frequency beyond linear

CTV

CTV

  • Access to premium connected TV inventory, layered with the industry’s most representative audience viewership data
  • National footprint of 40+ million users that is device-agnostic
  • Best-in-class content across 200+ contextually relevant channels and genres
  • Transparent metrics on campaign delivery and performance
  • :06, :15 and :30 dynamic ad formats to meet any campaign creative, ad specs and duration

Contact Us Today To Find Out How

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