Maximize Reach
with TiVo Xtend™
Discover the difference our data can make.
TiVo Xtend™ CTV Delivers
With our history of innovation, we’re always finding new ways to connect TV data with advertising platforms. Our suite of capabilities harnesses deterministic first-party data that captures both linear and streaming viewers for the most comprehensive campaigns.
Monthly Households
Premium Channels Across 12 Genres
Viewable Non-Skipable Ads
The TiVo Xtend™ Product Suite
Data
Data
- First party, 100% deterministic data, including device-level, for a granular look at household viewership while adhering to user privacy and compliance regulations
- Second-by-second click-level capture to understand viewership behaviors and content preferences
- 1:1 viewership data for each TV in a household
- Diverse, representative footprint sourced from multiple video providers as well as Over the Air (OTA), to remove the bias of single-source TV data providers
Audiences
Audiences
- Identification of all households exposed to a linear TV ad or program
- Offline profiles matched and anonymized to online identifiers like email, mobile ad IDs and IP addresses in a privacy-compliant manner
- Audiences scaled and tested for accuracy to enable precision targeting
- Omniscreen ad delivery across connected TV, PCs, tablets and mobile devices, for incremental reach and frequency beyond linear
CTV
CTV
- Access to premium connected TV inventory, layered with the industry’s most representative audience viewership data
- National footprint of 30+ million households that is device-agnostic
- Best-in-class content across 200+ contextually relevant channels and genres
- Transparent metrics on campaign delivery and performance
- :06, :15 and :30 dynamic ad formats to meet any campaign creative, ad specs and duration
